Discovery Phase
Client Interview: Conduct interviews with key stakeholders to understand the agency's values, mission.
Competitor Analysis: Research other branding agencies to identify industry trends and positioning strategies.
Define Target Audience
Create Personas: Develop detailed personas representing the agency's ideal clients.
Identify Pain Points: Understand the challenges and needs of the target audience.
Content Strategy
Client Interview: Define the purpose of the website content - whether it's to inform, educate, or convert visitors into clients.
Key Messages: Identify and articulate the key messages that need to be communicated.
Website Structure
Information Architecture: Plan the website structure to ensure a logical flow of information.
Wireframing: Create wireframes to visualize the layout and placement of key elements on each page.
Content Creation
Client Interview: Define the purpose of the website content - whether it's to inform, educate, or convert visitors into clients.
Key Messages: Identify and articulate the key messages that need to be communicated.
Review and Approval
Internal Review: Have the content reviewed by the team for accuracy and consistency.
Client Approval: Share the content with the client for feedback and approval.
SEO Optimization
Keyword Research: Identify relevant keywords for the industry and services.
On-Page SEO: Optimize content for search engines, including meta tags and headings.
Launch
Coordinate Launch: Work with the development team to launch the website.
Promotion: Develop a strategy for promoting the new website, including social media announcements and email newsletters.
Testing
Functionality Testing: Test all links, forms, and interactive elements on the website.
Proofreading: Conduct a final proofreading to catch any grammatical or typographical errors.